Ace Hardware

Ace has been helping people do everyday jobs every day for 95 years. So, while this work is technically a new positioning, it’s deeply rooted in the Ace brand. It reminds homeowners that, for the majority of things that need done around the house, they don’t need a home improvement store, they need The Home Convenience Store.

Press:

Adweek // Chicago Business Journal // Chicago Egoist // Consumer Goods // Reel Chicago // LBB

Contextual OLV: When you search for “how-to” content like fixing a faucet, you get served these unskippable ads that use the customer’s point of view

Facebook Instant Experience:

Social Posts: